About
More than a Product Designer, I'm a problem-solver driven by curiosity and creativity.
My approach to design blends analytical thinking with creative problem-solving. I’m passionate about crafting thoughtful, user-centered solutions that elevate the overall experience.
Education
UI Design, CareerFoundry, GE03.2024 - 11.2024
Completed an intensive, full-time UX/UI design program totaling 688 hours, involving multiple design projects with extensive feedback from tutors and mentors.
Ph.D. in Counseling Psychology, Bahcesehir University, TR2020 - present
M.A. in Psychological Counseling, Bahcesehir University, TR2017 - 2020
B.A. in Psychological Counseling, Bahcesehir University, TR2012 - 2017
Experience
Product Designer, 4A Labs, Istanbul, TR, April 2025 - present
Designing the web and app experience for CarrefourSA’s all-in-one super app, focusing on user-friendly flows and consistent UI across modules (Online Market, Hızlı Gelsin, Ekstra, Gurme and Patifour).
Designing the website of Uzman Posta (Turkey's leading domestic corporate email hosting provider) and building a scalable design system from scratch.
Designed the seller panel interface for Ebebek’s B2B platform, ensuring UI consistency through a design system and aligning user and business needs.
Conducted user testing for an AI-driven virtual fitting and body measurement application developed for Koton, aimed at reducing product returns.
Lecturer, Bahcesehir University, Istanbul, TR, March 2024 — January 2025
Guided students in applying problem-solving frameworks and human-centered approaches, enhancing ability to analyze and respond to real-life counseling scenarios.
Facilitated individual-centered learning experiences, including case studies, role-playing, and group discussions, to enhance practical application of concepts.
Product Designer, Pesto Technology, Istanbul, TR, September 2022 — September 2024
Delivered UX/UI design across multiple fintech products, owning key interface design and user flows end-to-end.
Conducted user testing for Visa virtual card integration and payment flows in a Europe-based crypto spending product, including marketplace payments (e.g., Starbucks).
UX Designer, TUBITAK, Istanbul, TR, August 2023 — January 2024
Designed a gamified self-help mobile app grounded in Cognitive-Behavioral Therapy principles to reduce exam anxiety among students.
Conducted user interviews to identify key pain points and inform design decisions.
UX Researcher, Scope Digital, Istanbul, TR, June 2022 — August 2022
Conducted a benchmark analysis of a hospital website, assessing its usability, accessibility, and overall user experience.
Identified pain points in the jury panel interface of the Kristal Elma Awards to improve its functionality and user interaction.
Career Counselor, Bahcesehir University, Istanbul, TR, February 2020 — May 2022
Developed engaging career-related content in both English and Turkish, helping students build confidence and navigate career paths more effectively.
Conducted career counseling sessions to assist students define career goals and develop plans, resulting in significant increase in internship and job placement rates.
Psychological Counselor, Bahcesehir College, Istanbul, TR, August 2017 — August 2019
Provided one-on-one counseling sessions to support students’ academic, social, and emotional development, leading to significant improvements in well-being.
Conducted group workshops and activities to enhance students’ communication, problem-solving, and interpersonal skills, contributing to overall success.
Skills
Proficient in Figma, Sketch, Miro, Framer, Fullstory, Hotjar, and Maze.
Skilled in designing end-to-end product.
Ability to conduct in-depth user research and usability testing.
Adept at crafting responsive designs.
Proficient in creating intuitive user flows and detailed wireframes.
Expertise in prototyping and micro-interactions.
Strong understanding of user-centered design principles.
Excellent problem-solving skills and attention to detail.